OTA Management
Managing your OTA site can be very daunting and time consuming, that is why we are here. We understand how these sites work and how to make them work for you.
Which social networks do we manage?
What we do:
- Online analysis
- Creating a marketing plan and working towards set goals
- Competitor research and making sure we are doing comp analysis once a week
- Checking rate parities twice a week and ensuring we are consistent with our rates online
- Fixing any parity issues
- Making sure each site is optimised and is 100% complete
and many more +
- Ensuring the correct keywords are being used on the sites and that they speak to the website
- Uploading the correct size images and shuffling them once a week – uploading new images, tagging them correctly and using the correct keywords
- Ensure that ranking increases with work on the site on a weekly basis
- Making sure our property comes up high when doing research with our VPN
- Jumping on all the different opportunities which the sites offer us (only if this falls within our marketing plan)
- Using the reporting tools to ensure our Social Media paid ads are reaching the correct target market by seeing an increase in a specific area (Again, all the marketing efforts need to speak to each other and show growth)
- Growing the OTA sites with new listings which will help and push your revenue and visibility
Reporting
Report will be given on a monthly basis. We will report on the following: